Justine Chapura Education
You have this dream that you are the premiere, go-to floral studio in your town. You are on your way to this new life, but you have a few roadblocks along the journey.
I know how this feels.
I began my floral story over 25 years ago in a small, family-owned flower shop in my hometown in Nottingham, England. I started my business with $500, a kitchen table for a workspace, a little design experience, and a lot of determination.... sound familiar?
I love to teach. The one-on-one mentoring program is tailored to your specific needs whether that be design, marketing and or pricing for profit. With a joyful perspective and encouraging style you'll feel at ease and confident growing your business.
Our brand new to us (historic) building provides a beautiful setting for our hands on design workshops. You'll have the opportunity to hone your design skills and move from budding florist to blossoming designer in a fun atmosphere with me as your guide.
We would love to have everyone come and join me in person, however we know that's not always possible. I offer a comprehensive collection of design courses so you can learn and grow at your own pace from the luxury of your own space.
My love of education and sharing knowledge is also offered to a small group of learners who prefer the experience of working as a team and who are open to learning in a group setting.
I totally remember what it was like to start a business, the struggles of marketing, finding clients, the insecurities, and all the pitfalls (not to mention taxes and pesky paperwork) of growing a successful business. I made plenty of mistakes along the way, especially when it came to pricing and selling, but I learned a lot from those mistakes (so you don't have to learn the hard way). With that meagre beginning investment, I created an award-winning, thriving floral studio and recently purchased my dream building for cash!!! Thanks to disciplined and carefully structured business practices I was able to complete this purchase, pay myself and my staff a good salary at a time (thanks Covid) when many businesses were closing and applying for assistance.
Just In Three Days
Sometimes you just learn from getting your hands dirty. If you're interested in finding out what a real wedding looks like from design to installation this opportunity is for you. Because our event schedule is so full, we offer only a few dates each year for three days of intensive studio time, portfolio building, personal coaching, real life experience.
If you just aren't ready to dive in headfirst I offer weekly tips, videos and information in a public and private Facebook group
Beginner Florist Group, Just Bloomin' Brilliant (public)
Just Bloomin' Brilliant (private)
After 27 years I still LOVE what I do every day.
You can create a profitable company, pay yourself a good salary and live the life you design all while designing flowers. I did it, you can too.
The combination of my experience as a highly successful, award-winning business owner, an elementary and middle school art teacher, as well as a floral educator make me the perfect person to coach you in your floral journey.